The Topic Expectancy Theory is Relevant for UGC NET Commerce and Management as Follows:

Introduction to Expectancy Theory

The Expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. The theory suggests that although individuals may have different sets of goals,they can be motivated if they believe that

  • There is a positive correlation between efforts and performance
  • Favorable performance will result in a desirable reward
  • The reward will satisfy an important need
  • The desire to satisfy the need is strong enough to make the effort worthwhile.
Expectancy Theory

Vroom’s Expectancy Theory

In 1964, Victor H. Vroom developed the expectancy theory through his study of the motivations behind decision making.

Also known as Victor Vroom Expectancy Theory.

Vrrom's Expectancy Theory

Expectancy Model

Expectancy Model


The value of a person places on the rewards that he expects to receive from his performance

  • POSITIVE: If Rewards encourages Behaviour
  • NEGATIVE: If Rewards results in Dissatisfaction
  • ZERO: If Reward has no effect on Behaviour


The perceived relationship between a given level of efforts and an expected performance. Efforts leads to performance.

  • ONE: If efforts are rewarding


  • Refers to the degree to which a first level outcome will lead to a desired Second level Outcome.
  • Belief that Performance is instrumental in giving Rewards.
  • High Performance (first level outcome) lead to promotion (second level outcome)

Practice Question For Expectancy Theory

An employee has got a new Car from his office for his good work as a Reward. Now he is working harder than before. What category of Valence it is for the employee.?


A. Positive Valence

B. Negative valence

C. Zero valence

D. None of the above

Solution : A

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